Privacy policy

Privacy Policy

1) Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data by which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is AAVI GmbH, Frankfurter Str. 92, 65760 Eschborn, Germany, Tel.: +49 61 96 / 921 77-72, E-mail: team@ninety-9.de. The controller for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

2) Data Collection When Visiting Our Website

2.1 When using our website for purely informational purposes, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to the page server (so-called "server log files"). When you access our website, we collect the following data which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/referral from which you reached the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

The processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used for any other purpose. We do, however, reserve the right to subsequently review the server log files if concrete indications of unlawful use become apparent.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the padlock symbol in your browser bar.

3) Hosting & Content Delivery Network

3.1 Shopify

For the hosting of our website and the display of page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

3.2 Bunny

We use a Content Delivery Network of the following provider: BUNNYWAY d.o.o., Cesta komandanta Staneta 4A, 1215 Medvode, Slovenia

This service enables us to deliver large media files such as graphics, page content or scripts faster via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6(1)(f) GDPR.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

3.3 Cloudflare

We use a Content Delivery Network of the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content or scripts faster via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6(1)(f) GDPR. We have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted when the browser is closed (so-called "session cookies"), while others remain on your device for longer and allow page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.

If personal data is also processed by individual cookies used by us, the processing is carried out pursuant to Art. 6(1)(b) GDPR either for the performance of the contract, pursuant to Art. 6(1)(a) GDPR in the case of a given consent, or pursuant to Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them, or to exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

5.1 Zendesk

To handle customer inquiries, we use the email ticketing system of the following provider: Zendesk International Ltd., 55 Charlemont Place, Saint Kevin's, Dublin D02 F985, Ireland

If you submit contact requests by email via our website, these are saved and organized in the ticketing system to enable chronological processing and to improve the service experience. You can always check the current status of your inquiry via the individually assigned ticket number.

For the organization and processing of inquiries, personal data is collected to the extent provided, but at least name, first name and email address, transmitted to the provider, stored and read out there.

The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, in responding to your inquiry as quickly as possible and in optimizing our service offering pursuant to Art. 6(1)(f) GDPR.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

5.2 WhatsApp Business

You have the option of contacting us via the WhatsApp messaging service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called "Business version" of WhatsApp.

If you contact us via WhatsApp in connection with a specific transaction (e.g. an order placed), we store and use the mobile phone number you use on WhatsApp as well as – if provided – your first and last name pursuant to Art. 6(1)(b) GDPR to process and respond to your inquiry. On the basis of the same legal ground, we may ask you via WhatsApp to provide further data (order number, customer number, address or email address) in order to be able to assign your inquiry to a specific process.

If you use our WhatsApp contact for general inquiries (e.g. about the range of services, availability or our website), we store and use the mobile phone number you use on WhatsApp as well as – if provided – your first and last name pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information.

Your data will only ever be used to respond to your inquiry via WhatsApp. It is not passed on to third parties.

Please note that WhatsApp Business has access to the address book of the mobile device we use for this purpose and automatically transmits phone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. For the operation of our WhatsApp Business account, we use a mobile device in whose address book only the WhatsApp contact details of those users are stored who have also contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact details are stored in our address book has already consented, upon first use of the app on their device by accepting the WhatsApp terms of use, to the transmission of their WhatsApp phone number from the address books of their chat contacts pursuant to Art. 6(1)(a) GDPR. The transmission of data of users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

For information on the purpose and scope of data collection and the further processing and use of data by WhatsApp, as well as your related rights and settings options to protect your privacy, please refer to WhatsApp's privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

We have concluded a data processing agreement with the provider which protects our site visitors' data and prohibits disclosure to third parties.

In the context of the processing operations described above, data transfers to servers of Meta Platforms Inc. in the USA may occur.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

5.3 When contacting us (e.g. via contact form or email), personal data is processed exclusively for the purpose of handling and responding to your inquiry and only to the extent necessary for this purpose.

The legal basis for the processing of this data is our legitimate interest in responding to your inquiry pursuant to Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted once it is apparent from the circumstances that the matter in question has been conclusively resolved, provided no statutory retention obligations stand in the way.

6) Data Processing When Opening a Customer Account

Pursuant to Art. 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent required if you provide it to us when opening a customer account. The data required for account opening can be found in the input mask of the corresponding form on our website.

Deletion of your customer account is possible at any time and can be carried out by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted provided all contracts concluded through it have been fully processed, no statutory retention periods stand in the way and no legitimate interest in continued storage exists on our part.

7) Use of Customer Data for Direct Marketing

7.1 Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and will be used to address you personally. For the newsletter dispatch, we use the so-called double opt-in procedure, which ensures that you only receive newsletters after you have explicitly confirmed your consent to receive them by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to the use of your personal data pursuant to Art. 6(1)(a) GDPR. We store the IP address registered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later point in time. The data collected by us during newsletter registration is used strictly for the stated purpose.

You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter mailing list, unless you have explicitly consented to further use of your data or we reserve the right to use data beyond this in a manner permitted by law and about which we inform you in this statement.

7.2 Sending the Email Newsletter to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers by email for similar goods or services from our range to those already purchased. For this purpose, we are not required to obtain your separate consent pursuant to Section 7(3) of the German Act Against Unfair Competition (UWG). The data processing is carried out solely on the basis of our legitimate interest in personalized direct marketing pursuant to Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails.

You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the controller named at the beginning. You will only be charged transmission costs at the basic rates for this. After receipt of your objection, the use of your email address for advertising purposes will be immediately discontinued.

7.3 Klaviyo

The dispatch of our email newsletters and other promotional email communications is handled by the following provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

On the basis of our legitimate interest in effective and user-friendly email marketing, we pass on the data you provided when registering pursuant to Art. 6(1)(f) GDPR to this provider so that they can handle the mail dispatch on our behalf.

Subject to your explicit consent pursuant to Art. 6(1)(a) GDPR, the provider also carries out a statistical evaluation of mail campaign success using web beacons or tracking pixels in the emails sent, which can measure open rates and specific interactions with newsletter content. Device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated in this context, but not merged with other data sets.

You can revoke your consent to mail tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider which protects our site visitors' data and prohibits disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

7.4 SMS Marketing

On our website, you have the option of registering to receive SMS notifications about current offers, promotions and information about orders placed.

The only mandatory information for sending SMS notifications is your mobile phone number. The provision of further data is voluntary and will be used to address you personally.

For the sending of SMS messages, the so-called double opt-in procedure is used, which ensures that promotional SMS messages are only sent to you once you have explicitly confirmed your consent to receive SMS messages by clicking on a verification link sent to the specified mobile phone number.

By activating the confirmation link, you give us your consent to the use of your personal data pursuant to Art. 6(1)(a) GDPR. The date and time of registration are also stored when registering for SMS dispatch, in order to be able to trace any possible misuse of your mobile phone number at a later point in time. The data collected during registration is used exclusively for the purpose of advertising via SMS messages.

You can unsubscribe from SMS dispatch at any time by sending a corresponding message to the controller named at the beginning, thereby revoking your given consent with effect for the future. After unsubscribing, your mobile phone number will be immediately deleted from the mailing list, unless you have explicitly consented to further use of your data or we reserve the right to use data beyond this in a manner permitted by law and about which we inform you in this statement.

7.5 Product Availability Notifications by Email

For temporarily unavailable items, you can register to receive email product availability notifications. We will send you a one-time email notification about the availability of the item you have selected. The only mandatory information for sending this notification is your email address. The provision of further data is voluntary and may be used to address you personally. For the mail dispatch, we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have explicitly confirmed your consent by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to the use of your personal data pursuant to Art. 6(1)(a) GDPR. We store the IP address registered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later point in time. The data collected by us during registration for our email notification service regarding product availability is used strictly for the stated purpose.

You can unsubscribe from availability notifications at any time by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be immediately deleted from the mailing list set up for this purpose, unless you have explicitly consented to further use of your data or we reserve the right to use data beyond this in a manner permitted by law and about which we inform you in this statement.

7.6 Shopping Cart Reminders by Email

If you abandon your purchase with us before completing the order, you have the option of receiving a one-time email reminder about the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your email address. The provision of further data is voluntary and may be used to address you personally. For the mail dispatch, we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have explicitly confirmed your consent by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to the use of your personal data pursuant to Art. 6(1)(a) GDPR for the sending of a shopping cart reminder. We store the IP address registered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later point in time. The data collected by us during registration for our email notification service is used strictly for the stated purpose.

You can unsubscribe from shopping cart reminders at any time by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be immediately deleted from the mailing list set up for this purpose, unless you have explicitly consented to further use of your data or we reserve the right to use data beyond this in a manner permitted by law and about which we inform you in this statement.

8) Data Processing for Order Fulfillment

8.1 Where necessary for contract processing for delivery and payment purposes, the personal data collected by us is passed on to the commissioned transport company and the commissioned credit institution pursuant to Art. 6(1)(b) GDPR.

If we owe you updates for goods with digital elements or for digital products under the terms of a corresponding contract, we process the contact data transmitted by you when placing your order in order to inform you personally of upcoming updates within the legally prescribed period pursuant to Art. 6(1)(c) GDPR. Your contact data is used strictly for the stated purpose of communications about updates owed by us and is only processed by us for this purpose to the extent necessary for the respective information.

For the processing of your order, we also work with the service provider(s) listed below, who support us wholly or in part in the performance of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 Order Printer Pro

For order processing, we use the following provider: FORSBERG+TWO, TranegĂĄrdsvej 74, 2900, Hellerup, Denmark

Name, address and, where applicable, further personal data are passed on to the provider pursuant to Art. 6(1)(b) GDPR for the purpose of processing the online order. Your data is only passed on insofar as this is actually necessary for processing the order. The provider is also used for accounting purposes. The provider processes incoming and outgoing invoices and, where applicable, the bank transactions of our company, in order to automatically capture invoices, match them to transactions and create the financial accounting from this in a partially automated process.

Where personal data is also processed in this context, the processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business transactions.

8.3 Paqato

For order processing, we use the following provider: PAQATO GmbH, Johann-Krane-Weg 6, 48149 MĂĽnster, Germany

Name, address and, where applicable, further personal data are passed on to the provider pursuant to Art. 6(1)(b) GDPR for the purpose of processing the online order. Your data is only passed on insofar as this is actually necessary for processing the order. The provider is also used for accounting purposes. The provider processes incoming and outgoing invoices and, where applicable, the bank transactions of our company, in order to automatically capture invoices, match them to transactions and create the financial accounting from this in a partially automated process.

Where personal data is also processed in this context, the processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business transactions.

8.4 Transfer of Personal Data to Shipping Service Providers

- DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We pass on your email address and/or phone number to the provider pursuant to Art. 6(1)(a) GDPR prior to delivery of the goods for the purpose of arranging a delivery date or giving advance delivery notification, provided you have given your explicit consent to this during the ordering process. Otherwise, for the purpose of delivery, we only pass on the recipient's name and delivery address to the provider pursuant to Art. 6(1)(b) GDPR. The data is only passed on insofar as this is necessary for the delivery of goods. In this case, prior arrangement of the delivery date with the provider or advance delivery notification is not possible.

The consent can be revoked at any time with effect for the future with respect to the controller named above or with respect to the provider.

8.5 Use of Payment Service Providers

- Apple Pay

If you choose the "Apple Pay" payment method of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing is carried out via the "Apple Pay" function of your device running iOS, watchOS or macOS by charging a payment card stored in "Apple Pay". Apple Pay uses security features integrated into the hardware and software of your device to protect your transactions. To authorize a payment, you are therefore required to enter a code previously set by you and to verify it using the "Face ID" or "Touch ID" function of your device.

For the purpose of payment processing, the information you provided during the ordering process together with information about your order is transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to process the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm successful payment.

Where personal data is processed in the described transmissions, the processing is carried out exclusively for the purpose of payment processing pursuant to Art. 6(1)(b) GDPR.

Apple retains anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was completed successfully. Anonymisation completely excludes any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.

When you use Apple Pay on iPhone or Apple Watch to complete a purchase you made via Safari on Mac, the Mac and the authorisation device communicate via an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can be used to identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and disable "Allow Payments on Mac".

Further information on data protection for Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027

- Google Pay

If you choose the "Google Pay" payment method of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing is carried out via the "Google Pay" application on your mobile device running at least Android 4.4 ("KitKat") and equipped with an NFC function, by charging a payment card stored in Google Pay or a verified payment system (e.g. PayPal). To authorize a payment via Google Pay in excess of €25, your mobile device must first be unlocked using the verification method you have set up (such as facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, the information you provided during the ordering process together with information about your order is transmitted to Google. Google then transmits your payment information stored in Google Pay to the originating website in the form of a one-time transaction number, which is used to verify a payment made. This transaction number contains no information about the actual payment data of the payment instruments stored in Google Pay, but is created and transmitted as a one-time numeric token. For all transactions via Google Pay, Google acts solely as an intermediary to process the payment. The transaction is carried out exclusively in the relationship between the user and the originating website by charging the payment instrument stored in Google Pay.

Where personal data is processed in the described transmissions, the processing is carried out exclusively for the purpose of payment processing pursuant to Art. 6(1)(b) GDPR.

Google reserves the right to collect, store and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes the date, time and amount of the transaction, the merchant's location and description, a description of the goods or services purchased provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction and, where applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively pursuant to Art. 6(1)(f) GDPR on the basis of a legitimate interest in proper accounting, verification of transaction data and the optimization and maintenance of the Google Pay service.

Google also reserves the right to merge the processed transaction data with further information collected and stored by Google when using other Google services.

The Google Pay terms of use can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection for Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de

- Klarna

One or more online payment methods of the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method of the provider where you pay in advance (e.g. credit card payment), your payment data communicated during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order are transmitted to the provider pursuant to Art. 6(1)(b) GDPR. Your data is in this case passed on exclusively for the purpose of payment processing with the provider and only insofar as this is necessary for this purpose.

If you select a payment method where the provider pays in advance (e.g. purchase on account or by instalment or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postcode, town, date of birth, email address, phone number, and if applicable data on an alternative means of payment) during the ordering process.

To safeguard our legitimate interest in establishing our customers' creditworthiness, this data is forwarded by us to the provider pursuant to Art. 6(1)(f) GDPR for the purpose of a credit check. The provider assesses on the basis of the personal data you have provided as well as further data (such as shopping cart, invoice amount, order history, payment experiences) whether the payment option you have selected can be granted with regard to payment and/or default risks.

In addition to provider-internal criteria, identity and credit information from the following credit agencies may also be incorporated in the decision as part of the application review pursuant to Art. 6(1)(f) GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). Where score values are incorporated in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included in the calculation of score values, among other things but not exclusively.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may remain entitled to process your personal data if this is necessary for contractual payment processing.

- PayPal

One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.Ă  r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method of the provider where you pay in advance, your payment data communicated during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order are transmitted to the provider pursuant to Art. 6(1)(b) GDPR. Your data is in this case passed on exclusively for the purpose of payment processing with the provider and only insofar as this is necessary for this purpose.

If you select a payment method where we pay in advance, you will also be asked to provide certain personal data (first and last name, street, house number, postcode, town, date of birth, email address, phone number, and if applicable data on an alternative means of payment) during the ordering process.

To safeguard our legitimate interest in establishing your creditworthiness in such cases, this data is forwarded by us to the provider pursuant to Art. 6(1)(f) GDPR for the purpose of a credit check. The provider assesses on the basis of the personal data you have provided as well as further data (such as shopping cart, invoice amount, order history, payment experiences) whether the payment option you have selected can be granted with regard to payment and/or default risks.

The credit report may contain probability values (so-called score values). Where score values are incorporated in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included in the calculation of score values, among other things but not exclusively.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may remain entitled to process your personal data if this is necessary for contractual payment processing.

- Shopify Payments

One or more online payment methods of the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method of the provider where you pay in advance (e.g. credit card payment), your payment data communicated during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order are transmitted to the provider pursuant to Art. 6(1)(b) GDPR. Your data is in this case passed on exclusively for the purpose of payment processing with the provider and only insofar as this is necessary for this purpose.

8.6 We reserve the right to pass on your data to the debt collection service provider if our payment claim has not been settled despite prior payment reminder. In this case, the claim will be collected directly by the debt collection service provider.

The transfer of your data serves the performance of the contract pursuant to Art. 6(1)(1)(b) GDPR and the protection of our legitimate interests, which prevail in a balancing of interests, in the effective enforcement of our payment claim pursuant to Art. 6(1)(1)(f) GDPR.

8.7 Sanctions List Screening

In the course of initiating business relationships and processing orders, we reserve the right to compare the personal data provided to us by you with data from sanction lists of the European Union and/or its individual member states and to decide on the basis of the results of this comparison whether to enter into the business relationship or whether to execute the order.

This data processing is carried out pursuant to Art. 6(1)(c) GDPR on the basis of our legal obligation to examine and ensure that we do not enter into business relationships with sanctioned natural or legal persons and thereby prevent the provision of resources to such persons.

8.8 Electronic Withdrawal Function for Distance Contracts

Consumers who conclude contracts on this website for which a statutory right of withdrawal exists have the option of declaring their withdrawal via an electronic withdrawal function in accordance with the applicable withdrawal provisions.

When using the withdrawal function, in addition to information identifying the contract to be withdrawn, further personal information such as the consumer's first and last name and email address must be provided or confirmed.

The collection of this information and its transmission to us is carried out pursuant to Art. 6(1)(b) GDPR and only insofar as this is necessary for the proper processing of the withdrawal. Also on the basis of Art. 6(1)(b) GDPR, the personal data provided is used to confirm receipt of the withdrawal declaration by email. The further legal basis for the processing is Art. 6(1)(c) GDPR. We are legally obliged to maintain an electronic withdrawal function for chargeable consumer distance contracts.

9) Web Analytics Services

9.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when visiting the website, Google Analytics 4 sets cookies that are stored as small text fragments on your device and collect certain information. The scope of this information also includes your IP address, which is however truncated by Google by the last digits to exclude direct personal identifiability.

The information is transmitted to Google's servers and further processed there. Transmissions to Google LLC headquartered in the USA are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activities for us and to provide other services associated with website use and internet use. The truncated IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. The data collected in the context of using Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, is only carried out if you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your given consent with effect for the future at any time. To exercise your right of revocation, please deactivate this service via the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic Features
Google Analytics 4 uses the special "demographic features" function and can use it to create statistics that make statements about the age, gender and interests of website visitors. This is done through the analysis of advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after a storage period of two months.

Google Signals
As an extension of Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google can – subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR – analyse your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop the cross-device analysis, you can deactivate the "Personalized advertising" function in the settings of your Google account. Please follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension of Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6(1)(a) GDPR, have set up an account on this website and log in to this account on various devices, your activities, including conversions, can be analysed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

9.2 Google Tag Manager

This website uses the "Google Tag Manager", a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").

The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and being able to calibrate, control and link them to conditions via a uniform user interface. The Google Tag Manager itself does not store any information on user devices or read any out. The service also does not carry out any independent data analyses. However, the Google Tag Manager transmits your IP address to Google when a page is accessed, where it may be stored. Transmission to servers of Google LLC in the USA is also possible.

This processing is only carried out if you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR. Without this consent, the Google Tag Manager will not be used during your visit to the site. You can revoke your given consent with effect for the future at any time. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

9.3 Microsoft Clarity

This website uses the web analytics service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as the IP address and browser information, in order to evaluate it for statistical analysis of user behavior on our website and to create pseudonymized usage profiles. Among other things, this enables the evaluation of movement patterns (so-called heatmaps), which show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). Pseudonymization generally excludes direct personal identifiability. No merging with personal data about you collected in other ways takes place.

All processing described above, in particular the reading or storing of information on the device used, is only carried out if you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR. You can revoke your given consent with effect for the future at any time by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

9.4 Shopify Analytics

This website uses the web analytics service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as the IP address and browser information, in order to evaluate it for statistical analysis of user behavior on our website and to create pseudonymized usage profiles. Among other things, this enables the evaluation of movement patterns (so-called heatmaps), which show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). Pseudonymization generally excludes direct personal identifiability. No merging with personal data about you collected in other ways takes place.

All processing described above, in particular the reading or storing of information on the device used, is only carried out if you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR. You can revoke your given consent with effect for the future at any time by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider which protects our site visitors' data and prohibits disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

10) Retargeting / Remarketing and Conversion Tracking

10.1 Meta Pixel

Within our online offering, we use the "Meta Pixel" service of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")

When a user clicks on an advertisement placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter using "Meta Pixel". This URL parameter is then entered into the user's browser via a cookie set by our linked page itself after the redirect.

This enables Meta, on the one hand, to identify visitors to our online offering as a target group for the display of advertisements (so-called "ads"). Accordingly, we use the service to show the Facebook and/or Instagram ads placed by us only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, determined on the basis of websites visited) which we transmit to Meta (so-called "Custom Audiences").

On the other hand, "Meta Pixel" can be used to track whether users were redirected to our website after clicking on an advertisement and what actions they took there (so-called "conversion tracking").

The data collected is anonymous to us, so it does not allow us to draw conclusions about the identity of users. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR. You can revoke your given consent with effect for the future at any time by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is generally transmitted to a Meta server and stored there; in this context, transmissions to servers of Meta Platforms Inc. in the USA may also occur.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10.2 Google Ads Remarketing

This website uses retargeting technology of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID on the basis of the pages you have visited. Further data processing only takes place if you have agreed with Google that your internet and app browsing history is linked to your Google account and information from your Google account is used to personalize the ads you see on the web. If you are logged in to Google during your visit to our website in this case, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups. In the context of using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC in the USA.

All processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You can revoke your given consent with effect for the future at any time. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

Details on the processing initiated by Google and on Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10.3 Pinterest Retargeting Pixel

This website uses retargeting technology of the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

This enables us to specifically target visitors to our websites who have already shown an interest in our shop and our products with personalized, interest-based advertising. The display of advertising material is based on a cookie-based analysis of previous and current usage behavior.

In cases of retargeting technology, a cookie is stored on your computer or mobile device to capture pseudonymized data about your interests and thus tailor the advertising individually to the stored information. These cookies are small text files stored on your computer or mobile device. You are thus shown advertising that is highly likely to match your product and information interests.

All processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You can revoke your given consent with effect for the future at any time. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

10.4 TikTok Pixel

This website uses the conversion tracking technology of the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

If you reached our website from an advertisement on the provider's domain, the success of the advertisement can be tracked using cookies and/or comparable technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain device and browser information, including your IP address where applicable, is read via the tracking technology in order to capture and evaluate user actions predefined by us (e.g. completed transactions, leads, searches on the website, views of product pages). This enables the creation of statistics on user behavior on our website following redirection from an advertisement, which serve us in optimizing our offering.

All processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR. You can revoke your given consent with effect for the future at any time by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

11) Website Features

11.1 Instagram Feed Integration via Mintt Studio

On our website, we use the services of Mintt Studio, Rua Parque da RepĂşblica 116, 4430-164 Vila Nova de Gaia, Portugal, to display preview images of our Instagram profile. Cookies are used for this purpose, i.e. small text files that are stored locally in the cache of your internet browser.

When visitors access our website, the widget establishes a connection to servers of Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Instagram"). This causes Instagram to receive certain browser information, including your IP address. In individual cases, transmission to servers of Meta Platforms Inc. based in the USA is also possible.

All processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR. You can revoke your given consent with effect for the future at any time by deactivating this service in the "Cookie Consent Tool" provided on the website.

11.2 Google Web Fonts

This page uses so-called web fonts for the uniform display of fonts, provided by the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

When a page is accessed, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly, and establishes a direct connection to the provider's servers. Certain browser information, including your IP address, is transmitted to the provider in this process.

Data may also be transmitted to: Google LLC, USA

The processing of personal data in connection with establishing a connection to the font provider is only carried out if you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR. You can revoke your given consent with effect for the future at any time by deactivating this service via the "Cookie Consent Tool" provided on the website. If your browser does not support web fonts, a default font from your computer will be used.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/

11.3 Online Job Applications via a Form

On our website, we advertise currently vacant positions in a separate section, to which interested applicants can apply via a corresponding form.

Applicants must provide all personal data required for a well-founded assessment, including general information such as name, address and contact details, as well as performance-related evidence and, where applicable, health-related information. Details of the application can be found in the job advertisement.

When the form is submitted, the applicant data is transmitted to us in encrypted form in accordance with the state of the art, stored by us and evaluated exclusively for the purpose of processing the application. Processing is carried out on the basis of Art. 6(1)(b) GDPR (or Section 26(1) of the German Federal Data Protection Act (BDSG)), within the meaning of which going through the application process constitutes initiation of an employment contract.

Where special categories of personal data within the meaning of Art. 9(1) GDPR (e.g. health data such as information about severe disability) are requested from applicants in the course of the application process, the processing is carried out pursuant to Art. 9(2)(b) GDPR so that we can exercise the rights arising from employment law and the law on social security and social protection and fulfill our obligations in this regard.

Cumulatively or alternatively, the processing of special categories of data may also be based on Art. 9(1)(h) GDPR if it is carried out for the purposes of preventive health care or occupational medicine, for the assessment of the applicant's capacity to work, for medical diagnosis, the provision of care or treatment in the health or social care sector, or for the management of systems and services in the health or social care sector.

If the applicant is not selected or if an applicant withdraws their application prematurely, the data transmitted via the form as well as all electronic correspondence including the application email will be deleted after a corresponding notification no later than 6 months. This period is based on our legitimate interest in being able to respond to any follow-up questions about the application and, where necessary, to fulfill our obligations to provide evidence under the provisions on equal treatment of applicants.

In the event of a successful application, the data provided will be processed on the basis of Art. 6(1)(b) GDPR (in the case of processing in Germany in conjunction with Section 26(1) BDSG) for the purpose of implementing the employment relationship.

11.4 PICTOFiT Virtual Try-On

On our website, we provide virtual product fitting services of the following provider: Reactive Reality GmbH, Waltendorfer HauptstraĂźe 32a, 8010 Graz, Austria

When using the virtual product fitting, you will be asked, depending on the product type, to create an image of your body or a specific body part via a photo and/or video function and to transmit it to the provider in real time.

The provider's software then determines the necessary dimensional and measurement-related information from the image material in order to create a two- or three-dimensional model using virtual reality functions. This model depicts the product on or against a realistic recreation of your body or body part, thus enabling a decision as to whether it fits your measurements in the chosen variant or size.

To provide the service, the provider collects and stores personal data in the form of photos, videos, depth maps and facial features where applicable, point clouds and other visual information, and evaluates these. At the same time, body measurements, dimensions, shapes and gender as well as, where applicable, avatar names, email addresses, demographic data and geographic data are collected, stored and evaluated for the purpose of creating the virtual model.

All processing described above is carried out in the context of pre-contractual measures for size determination on the basis of Art. 6(1)(b) GDPR.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

The stored data is routinely deleted by the provider after a maximum of 90 days, provided it is no longer required for the performance or initiation of a contract.

12) Tools and Miscellaneous

12.1 Cookie Consent Tool

This website uses a so-called "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users when the page is accessed in the form of an interactive user interface, on which consents for specific cookies and/or cookie-based applications can be granted by ticking checkboxes. By using the tool, all cookies/services requiring consent are only loaded if the respective user grants the corresponding consents by ticking the checkboxes. This ensures that consent-requiring cookies are only set on the user's respective device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.

In individual cases, where personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in compliant, user-specific and user-friendly consent management for cookies and therefore in the legally compliant design of our website.

The further legal basis for the processing is also Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user's consent.

Where required, we have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further information on the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.

12.2 Yotpo Product Reviews

To verify and publish customer reviews, we use the services of the following provider: SMSBump Ltd., 51 Cherni vrah Blvd, Sofia, 1407, Bulgaria

If you submit a review on our website, your first and last name, your email address, order date and order number as well as name and international references (GTIN/ISDNF) are collected, transmitted to the provider and evaluated there in order to decide on the legitimacy of a customer review for a specific order. This processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in ensuring the authenticity of customer reviews by guaranteeing that reviews relate to transactions and preventing review abuse. After the review has been checked and approved, the data is deleted by the provider.

13) Rights of the Data Subject

13.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) with respect to the controller with regard to the processing of your personal data, with reference being made to the legal basis cited for the respective conditions for exercising these rights:

  • Right of access pursuant to Art. 15 GDPR;
  • Right to rectification pursuant to Art. 16 GDPR;
  • Right to erasure pursuant to Art. 17 GDPR;
  • Right to restriction of processing pursuant to Art. 18 GDPR;
  • Right to notification pursuant to Art. 19 GDPR;
  • Right to data portability pursuant to Art. 20 GDPR;
  • Right to revoke given consents pursuant to Art. 7(3) GDPR;
  • Right to lodge a complaint pursuant to Art. 77 GDPR.

13.2 RIGHT TO OBJECT

WHERE WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, CONTINUED PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

WHERE YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) Duration of Storage of Personal Data

The duration of storage of personal data is determined by the relevant legal basis, the processing purpose and – where applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).

When processing personal data on the basis of explicit consent pursuant to Art. 6(1)(a) GDPR, the data concerned is stored until you revoke your consent.

Where statutory retention periods exist for data processed in the context of legal or quasi-legal obligations on the basis of Art. 6(1)(b) GDPR, this data is routinely deleted after the retention periods expire, provided it is no longer required for the performance or initiation of a contract and/or there is no longer a legitimate interest on our part in continued storage.

When processing personal data on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(2) GDPR.

Unless otherwise indicated by the other information in this statement regarding specific processing situations, stored personal data is otherwise deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.